• Internet Retailer, Tuesday, October 13, 2015 2:24 PM

Facebook has rolled out a new advertising product to help retailers build email marketing lists. Rather than making consumers fill out an email signup form, the ad format allows Facebook users to automatically enroll in email marketing programs in a matter of two clicks. The customer that clicks on the lead ad will see a signup form that is automatically populated with their contact information. The consumer can edit or accept the form. This data can then be integrated in real time with the brand's customer relationship management systems.

Read the whole story at Internet Retailer »