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Four In Five Will Increase Social Spend, But Nearly Half Can't Measure ROI

  • Campaign, Wednesday, October 14, 2015 7:05 AM

Four out of five advertisers and marketers plan to increase their use of social media next year, even if many are unsure of how to measure its effectiveness, according to new research. The Content Marketing Association's study, The Role of Social in Content Marketing, found 80% would increase the use of social within content marketing strategies next year, although 42% said they were unsure of their ability to accurately measure its return on investment. Only 28% said they were confident.

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