A year since Coca-Cola launched Coke Life the brand has built up a loyal group of core buyers but questions remain over whether sales have been high enough for Coca-Cola and what
impact the ‘one brand’ marketing strategy introduced earlier this year has had. Sales figures from IRI show that since the introduction of the new product in August
2014, the Life brand has grown into a £28.9m business. The line currently represents 2.43% of the total Coca-Cola portfolio.
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