CP+B Miami launched its first TV ad for
letgo, a mobile app that lets users post, buy and sell items. The app lets users communicate with potential buyers for free. The debut ad, "Cliff," shows how much emotional meaning
material items have to owners. We see a man dangling off a cliff and holding on to an overturned tractor trailer with one hand. The man's other hand is holding his beloved bowling ball, which he
clearly loves more than life itself. His friend, out of harm's way, posts the bowling ball for sale on letgo and seconds later a man climbs up the mountain with interest in the ball. Crisis averted?
See the ad here.
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