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Sky Creates Production Fund To Encourage Adsmart

  • Campaign, Thursday, October 15, 2015 6:24 AM

Sky Media, the advertising sales division of Sky, has created a GBP500,000 production fund to encourage smaller brands to create ads on the broadcaster's Adsmart platform. Adsmart launched in January last year. It allows advertisers to deliver TV ads to different areas of Sky customers based on their postcodes, age, or lifestyle based on data held about them by Sky ad public sources such as Experian. The audience-targeting feature will allow smaller brands’ ads to appear in ad breaks during popular shows.

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