• by Amy Corr  @MediaPostOTL, October 15, 2015

Iris New York named Dipti Bramhandkar as head of planning. She will be responsible for taking on strategic lead for the agency and working closely with the Americas leadership team. Bramhandkar will report to Sam Noble, global chief strategy officer at iris. She will work across all of the agency's clients, including Diageo and Barclaycard. She will also work with Adam Abrahami, director of Concise, iris' insight, CRM and consulting arm, which delivers consumer insights and analytics for clients. Most recently, Bramhandkar ran her own strategy practice, DB Quill, working with agencies including Naked, DDB/Adam&Eve, ClearBlueSky, Mullen and The Burns Group, offering strategy and research services for brands including Freshpet, Virgin Atlantic, Cadbury Dairy Milk and Pfizer. Prior to that, she held senior strategy positions in New York and London at Lowe & Partners (Mullen Lowe Group), BBDO and McCann Erickson. "Dipti's a fantastic addition to our team in New York," said Noble. "She brings amazing diversity, is super smart and has a deep understanding of how provocation and participation can help modern brands shape culture and outperform their categories."