"He will help the management team create newspaper-based marketing programs that integrate with other media including e-mail marketing, Web sites, and text messaging," company spokesman John Speck said. Bigfoot Interactive, a New York, N.Y.-based e-mail marketing company, tries to build customer relationships for companies with targeted, personalized e-mailings. In addition to serving as CEO, DiGuido also sat on the board of directors.
Mediaspace Solutions is a privately held advertising planning agency and media buying firm that deals only with newspaper ad campaigns. DiGuido was elected to the board on Nov. 30, and his first participatory meeting with them will be this month.
--Shankar Gupta