• by Amy Corr  @MediaPostOTL, October 15, 2015

Nashville-based restaurant brand Logan's Roadhouse named Butler, Shine, Stern & Partners (BSSP) as its marketing and advertising agency of record, following a review. The review was managed by Amber Brown Communications. Zimmerman previously handled the account and did not participate in the review. "We are investing in refreshing our entire brand and are excited about giving current and new consumers the true roadhouse experience through our environment, menu, service, and more," said Van Popering, chief marketing officer at Logan's Roadhouse. "BSSP understands the restaurant category and impressed us with their ability to create communications strategies and campaigns that engage consumers across all channels." Logan's Roadhouse spent $2.79 million on measured media in 2014 and $1.16 million during the first six months of 2015, according to Kantar Media. Additional BSSP clients include Nature Made, MINI Cooper, HTC, Blue Shield of California, Greyhound, El Pollo Loco and Sunrun.