Cell phone maker Kyocera Wireless has signed on as the first advertising customer, and BURST! says it has other clients looking to add blogs to their mix of upcoming buys. Most ads sold to BURST!'s blogs will be priced by cost per thousand impressions, but some advertisers may choose cost-per-click, depending on the nature of the creative. Also, BURST! allows advertisers to target their ads to blogs by content type, geographical area, and even time of day.
--Gavin O'Malley