Public relations firm MWW yesterday launched a service called Blog 360, designed to help its clients utilize blogs as a strategic communications tool. The service will be tailored to the specific
needs of each client. As part of the program, MWW has formed a strategic partnership with blogger Steven Morgan Friedman to create programs and opportunities for client brands and products. Part of
Interpublic Group, MWW currently represents McDonald's, Nikon, Capital One, and Verizon, among others.
-- G.O.
