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Starbucks Adding Screens To Drive-Throughs
- Chain Store Age, Friday, October 16, 2015 8:06 AM
Starbucks is adding video screens to 2,400 drive-through lanes in stores across the U.S. during the next 12 months. But this won't be the regular drive-through speaker-and-pictures scenario. Starbucks screens will feature a real-time audio/video feed of the barista taking the order. Images of items the customer orders will appear on the screen to ensure they are placed correctly. The retailer also recently hired Adobe CIO Gerri Martin-Flickinger for the new role of CTO.
