Google has made several improvements to DoubleClick Search such as mobile and tablet bid adjustments for Bing Ads campaigns. Google says now it's easier for marketers to adjust to Unified
Device Targeting (UDT) in DoubleClick Search with mobile and tablet bid adjustments for Bing Ads that work just like mobile bid adjustments for AdWords. The other improvement comes to optimize
mobile bid adjustments on Yahoo Japan. Marketers can set adjustments at the ad group level that will trump adjustments at the campaign level. Anthony Chavez explains.
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