Around the Net
The Lead-Gen Strategy That Increased Paid-Search Revenue
- Hanapin Marketing, Friday, October 16, 2015 12:54 PM
Cassie Oumedian tells us how one company created success by using a lead-generation strategy to increase revenue through paid-search advertising. She walks through the objective, the challenge, and the solutions. Overall, the strategy increased engagement by 64% at a cost per acquisition of 55% lower than previously seen for an order.
