We Are Social added two senior strategy directors its New York office. Greg Eckelman joins the agency from Code and Theory, where he was a senior creative strategist. Prior to that, he served as
strategy director at Big Fuel Communications, and held senior strategy positions at Grey Group, MRM Worldwide and BLiNQ Media. Robb Henzi most recently served as strategy director at VICE Media, and
before that served as vice president of strategy at Havas Media North America. The duo will provide strategic insights for both existing client relationships and business development, and work with We
Are Social's US and global Research & Insight teams. "The addition of Greg and Robb is representative of our investment in providing clients with heavyweight strategic thinking that goes above and
beyond social tactics," said Rob FitzGerald, president of We Are Social US. "Strategy is key to our philosophy of putting social thinking at the heart of everything we do for clients."