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DigitasLBi Signs Content Deal With Lauren Laverne's The Pool

  • Campaign, Monday, October 19, 2015 7:36 AM

The Pool was launched in April by BBC radio presenter Lauren Laverne and delivers content to schedule throughout the day. Each article is labelled with the time it takes to consume. The Publicis Groupe-owned digital agency announced the partnership at its UK NewFront event last week, where Laverne and Baker appeared on a panel. 

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