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Target Lets You 'Buy Right Now' With Shazam

Target is partnering with online music app Shazam to power TV ads that ask consumers to “Shazam to Shop Now.” Consumers can then immediately open their Shazam app, point their mobile device camera at the Shazam logo on the ad, and pull up a shoppable page featuring many of the items from the ad. Target ran a similar promotion last month.

Read the whole story at Chain Store Age »

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