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U.S. Email Marketers See 76% Average Deliverability Rate

Legitimate marketing emails sent by marketers in the United States are delivered only 76 percent of the time, according to a new ReturnPath report. Brazil is the only country with a lower deliverability rate with an average of 74 percent of legitimate emails landing in the inbox. While email deliverability in the UK and Germany averages 82 percent, it is down from 87 percent and 89 percent respectively in 2014.

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