One man's collectible is another kid's dinner.
Kraft Macaroni & Cheese
crammed a room full of "Star Wars" memorabilia in a commercial touting its partnership with the franchise. A proud father shows his massive "Star Wars"
memorabilia collection to his young son. The boy can't understand why unopened boxes of "Star Wars"-themed Kraft Mac & Cheese sit on a shelf, with no plans to be eaten. After dad explains that the
items are for collecting, not playing with or eating, the boy brilliantly remarks: "This is a room of lies." See it here
. In addition, Kraft
launched a custom website, KraftStarWarsRoom.com
, where users can get a closer look at the memorabilia found in the commercial. CP+B
created the campaign.