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Global Expands Audio Ad Exchange Into Europe

  • Campaign, Tuesday, October 20, 2015 8:33 AM

Global is expanding the digital audio exchange, its digital ad platform, into 18 countries across Europe from early next year. Brands will have access to 60 million people consuming digital radio, music streaming services and podcasts in Europe. Global said it will make Dax the "single biggest audio platform across the continent, with both direct and programmatic buying options". Oliver Deane, the commercial digital director at Global, said there has been an increase in listening and demand from clients.

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