Around the Net
Free Sheets Outperforming Paid-For Magazines
- Marketing Week, Tuesday, October 20, 2015 8:32 AM
While many print brands are struggling to keep their publications going, the free-sheet market seems to be thriving. The latest ABC figures show that the magazine market is having a tough time. UK magazines saw their circulations fall by an average of 5.3% in the first half of 2015, while newspaper sales declined 7.6% year-on-year between March 2014 and March 2015. While free-sheet newspaper circulation figures are slightly down at -1.8% in August over the year, they are outperforming paid-for counterparts.
