• Luxury Daily, Tuesday, October 20, 2015 11:33 AM

German automaker Mercedes-Benz is putting itself on the frontline of technological innovation with its latest mobile application. Designed in collaboration with Pivotal, the Mercedes Me connected car app is being billed as the first-ever app of its kind and the first step in a new era of digital transformation for both the automaker and its industry. With consumers now wanting safety, environmental friendliness and a number of conveniences for their cars, the Mercedes Me app could position the brand as a leading developer of next-generation automobiles.

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