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Startup Marketing Device to Make Older Cars 'Smart'

Tech companies and automakers are racing to get more connected cars on the road, but unless consumers have a few grand to spare on a new ride, they're missing out on some of the fuel savings, security, and diagnostic tools that come standard with today's models. The San Francisco–based startup Voyomotive—founded by Peter Yorke and Harald Ekman—found itself wondering about that problem. As the company saw it, cars have steadily become computers on wheels and all that's needed is a single device that can tap into these systems, track the data, take action, and improve the experience.

Read the whole story at Fast Company »

1 comment about "Startup Marketing Device to Make Older Cars 'Smart'".
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  1. Ted Rubin from The Rubin Organization / Return on Relationship, October 21, 2015 at 12:20 p.m.

    Great, and wide open opportunity. I am sure many more will be jumping into this space. 

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