Zignal Labs CEO Josh Ginsberg said the company’s sales
growth was enormous in the past year, so an increased sales presence presents a great opportunity. As for product innovation, he said the company is always looking for ways to “tell the story of
massive amounts of data out there so customers can make decisions in split seconds.”
He added that Zignal Labs is doing much more with data science, including ways to use data to deliver insights to customers, who can then make decisions and spend efficiently.
“If you can’t measure it, it’s really difficult to spend on it,” Ginsberg said. With two product launches in the past two months, the company is growing its tool set. Last month, Zignal Labs announced Zignal Command Center, which provides “access to visualize, analyze, share and make informed decisions based on data and insights beautifully displayed in real time,” per the company.
On Oct. 5, the company introduced Zignal Newsroom, a media monitoring tool.
Ginsberg said we can expect new types of data visualizations and data science algorithms that enable customers to do their jobs more efficiently. The company will continue to offer insights to media buyers, advertisers and other clients. “We’re the only company that has all social-media mentions, traditional media mentions and television mentions coming in real time,” he claims.
The San Francisco-based company, which helps clients monitor online conversations relevant to them or about them, received funding from existing investors Andy Ballard of Figtree Partners; Mitch Cohen of Ross Investment Associates; and Jim Hornthal, co-founder and chairman of Zignal Labs.