• by Erik Sass  @eriksass1, October 21, 2015

While paid digital subscriptions have been a pillar of The New York Times’ reinvention as a digital news organization, the publisher is also offering limited free access to entice new subscribers and provide online advertisers more reach.

In recent weeks, the NYT announced two new partnerships with Virgin America and Park Hyatt hotels, giving travelers free access to NYT content during their flights and hotel stays.

The Virgin America partnership offers passengers complimentary in-flight access to breaking news from NYT in sections like business, travel, technology, as well as “most viewed.” The program, available to any connected device on the airline’s new satellite Wi-Fi-equipped aircraft, is available on will run through March 2, 2016.

Passengers can also sign up to receive a free 30-day “All Digital Access” subscription as an introductory offer.

Virgin America announced a similar partnership with Spotify for free access to its entire streaming music catalog, as well as special curated lists inspired by travel destinations.

Earlier this week The New York Times announced that it is partnering with Park Hyatt Hotels are joining forces for a new event series called “TasteMasters,” targeting well-heeled global travelers. That also includes complimentary access to NYTimes.com in all 36 Park Hyatt hotels worldwide through the spring of 2016.

Back in May, the NYT and Financial Times revealed a new joint subscription program that gives hotel guests free access to their online content, when hotels purchase a special subscription. The content is delivered through a customized Web portal that includes the hotel’s own brand, and is available to any device linked to the hotel’s Wi-Fi.