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Marketing, Advertising Seen As More Specific with Smart Devices

  • Forbes, Thursday, October 22, 2015 1:06 PM

It is estimated that by the year 2020, the Internet of Things (IoT) will consist of approximately 50 billion objects, each with its own embedded computing system, and able to interact with the existing Internet infrastructure. This being the case, the pace of development for the IoT is rapidly outstripping advances made in the areas of today’s electronic devices, especially since it is widely considered that electronic device development is approaching maximum maturity. This has some far-reaching implications for businesses and the marketing strategies which they should adopt in order to stay abreast of the powerful trends now underway.

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