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Bloomberg Calls For Mobile Innovation To Tackle Ad Blocking

  • The Drum, Thursday, October 22, 2015 6:52 AM

As the ad blocking debate becomes ever more heated, the industry has an opportunity to be more innovative with mobile ads to avoid generating the same malaise that is spreading across desktop, according to Bloomberg Media. The call came from Bloomberg Media’s senior editor EMEA Nate Lanxon, who urged the industry to address the issue of ad blocking before it gains popularity on mobile.

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