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Leo Burnett Integrates Its Four Brands
- Campaign, Thursday, October 22, 2015 6:51 AM
Leo Burnett has restructured its UK operations, bringing together Holler, Arc London and Atelier under the Leo Burnett London banner. The Leo Burnett group was previously made up of four brands: Leo Burnett; the digital specialist Holler; the luxury and lifestyle agency Atelier; and Arc London, the brand activation shop. While the capabilities will still exist, the agencies will now operate as Leo Burnett London with one P&L. Leo Burnett said the move is a response to clients increasingly looking for integrated support.
