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Coca-Cola Says Revenue Decline Is Due To A Lag Between Investing And Earning

Coca-Cola says its new strategy to boost sales through a focus on ‘incremental and better’ marketing, creating a more streamlined company and focusing on its core business is working despite a fall in revenues in the third quarter. In Europe, Coca-Cola’s revenues were down 7% to $1.3bn while operating loss widened by 4% to $722m in the three months to the end of September. That result was mirrored in its global business, where sales and profits also dropped.

Read the whole story at Marketing Week »

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