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North Face Explores 'Faster, Younger, More Motivated' Consumer

The San Francisco-based retailer North Face last month unveiled its first multi-media, global marketing campaign, “Never Stop . . .” According to Todd Spaletto, president of The company, it is a distinct and challenging strategy but important to build the brand worldwide. “As we’ve seen consumers around the world evolve their priorities in the outdoors and seek out greater challenges and pursuits, it became clear that we had a relevant global message to share that could impact the way people explore.” 

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