Around the Net
Internet of Things Coming to Live Events
- Hollywood Reporter, Friday, October 23, 2015 10:10 AM
WME | IMG has formed a joint venture with AGT International, a company that specializes in developing "Internet of Things" technology and delivering big data analytics, The Hollywood Reporter has learned. The Internet of Things, or IoT, is technology that connects household and everyday objects online in order to collect data and enhance user experience. Perhaps the most well-known current application of IoT technology is Nest Labs’ smart thermostats, smoke alarms and home security cameras, which are outfitted with an array of sensors that can be accessed remotely via mobile phone. AGT will help develop an IoT platform for WME | IMG’s vast portfolio of more than 800 events, which include concerts as well as Wimbledon and Fashion Weeks around the world. The joint venture launched this week at Toronto Fashion Week with a small test sampling of volunteer models, designers and WME | IMG employees. The models are wearing biometric sensors and cameras that allow users to experience the catwalk from a first-person perspective. Meanwhile, employees in the audience are outfitted with their own biometric sensors that send real-time data to the designers about their physical reactions to each piece in their collections.
