• News
    • Current Stories
      MediaPost Home
      Today's News
      Today's Opinions
      MediaPost Week in Review
      RECOVERY REPORT
      Covid-19 Impact & Recovery
      Agencies &The Agency Business
      MediaPost's Agency Daily
      MEDIApsssst
      Accounts in Review
      Out to Launch
      People on the Move
      Digital Media, Marketing
      and Advertising
      Digital News Daily
      Data & Programmatic Insider
      Mobile Insider
      Social Insider
      Video Insider
      RTBlog
      PolicyBlog
      Email Marketing Daily
      Email Insider
      Search & Performance Marketing Daily
      Inside Performance
      Research
      Research Intelligencer
      Center for Marketing & Media Research
      Media Buying/Planning
      MediaDailyNews
      Media Insider
      Television
      TelevisionNewsDaily
      TVBlog
      TV Watch
      Advanced TV Insider
      Publishing & Publishers
      Publishers Daily
      Publishing Insider
      Brand and Product Marketing
      MarketingDaily
      Marketing: Top of the News
      Marketing Insider
      Brand Insider
      Brand Insider: Behind the Scenes
      Marketing Sectors
      Marketing Politics Weekly
      Marketing Automotive Weekly
      Marketing Retail Weekly
      Marketing: CPG Weekly
      Marketing: D2C Weekly
      Marketing: QSR Weekly
      Marketing: Pharma & Health Weekly
  • Events
    • Events Home
      2023 Events Calendar
      Upcoming Events
      Publishing Insider Summit
      June 4 - 7, 2023, New Orleans
      Brand Insider Summit QSR
      July 16 - 19, 2023, Park City
      Brand Insider Summit Pharma & Health
      July 19 - 22, 2023, Park City
      Brand Insider Summit Retail
      August 20 - 23, 2023, Lake Tahoe
      Data & Programmatic Insider Summit
      August 23 - 26, 2023, Lake Tahoe
      Digital OOH Insider Summit
      October 4 - 7, 2023, Austin
      Brand Insider Summit D2C
      October 8 - 11, 2023, Austin

      EIS Awards
      October 17, 2023, NYC
      OMMA Awards
      October 18, 2023, NYC
      TV + Video Insider Summit
      October 22 - 25, 2023, Nashville
      Brand Insider Summit CPG
      November 12 - 15, 2023, Santa Barbara
      Marketing: Automotive
      November 16, 2023, LA
      Email Insider Summit
      December 3 - 6, 2023, Deer Valley
      Search and Performance Insider Summit
      December 6 - 9, 2023, Deer Valley
      Recently Concluded
      Outfront Forum
      April 26, 2023, NYC
      Marketing Automotive Awards
      April 5, 2023, NYC
      Creative Media Awards
      February 2, 2023, NYC
      Agency of the Year
      January 25, 2023, NYC
      MediaPost All Stars
      January 25, 2023, NYC
      Marketing: Politics
      January 19, 2023, Washington DC
      More Events
  • Awards
    • Awards Home
      EIS Awards (October 17, 2023, NYC)
      OMMA Awards (October 18, 2023, NYC)
      Marketing Automotive Awards (April 5, 2023, NYC)
      Creative Media Awards (February 2, 2023, NYC)
      Agency of the Year (January 25, 2023, NYC)
      MediaPost All Stars (January 25, 2023, NYC)
  • Members
    • Become A MediaPost Member
      Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Free to qualified media, marketing and advertising professionals.
      Join Now
      Member Resources
      All Member Directory
      Manage My Account
      Manage My Subscriptions
  • More
    • Additional Resources
      Feedback Loop (Comments)
      Job Postings
      Premium Research
      MediaPost Academy
      Whitepapers
      Webinars
      About and Contacts
      About MediaPost
      Contact Editorial
      Privacy/Terms
      Media Kit
  • Search
    • Advanced Search
  • Sign in
    • Username

      Password

      Forgot your password?

  • Register
  • Advertise
  • Follow

While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.

Become a subscriber today!

If you're already a paid subscriber, please sign-in.

  

     Forgot?

Become a free MediaPost member now to read this article

  • Unlimited articles every day
  • Keep up-to-date with media, marketing and advertising news
  • Invitations to exclusive industry events and research

Log in if you are already a member

  

     Forgot?

Subscribe to Email Marketing Daily

Email Tech Co. Helps Monetize Mobile Gamers

  • by Jess Nelson , October 22, 2015
The video game industry is a potential data gold mine for email marketers, and today Sending.io, an email tech company, launched out of beta to take advantage of the opportunity.

Sending.io leverages email marketing’s ROI through email-based loyalty rewards programs for mobile gamers. The Palo Alto-based startup's focus is to utilize email marketing to help app companies monetize users outside of a mobile app, generating more revenue by moving beyond in-app purchases.

Gamers register their emails in-app to receive daily rewards such as virtual currency, for participating in the program. While consumers benefit from rewards, marketers benefit from the email data.

Amy Monier, vice president of business development and cofounder of Sending.io, called email "a valuable piece of personal data."

advertisement

advertisement

Sending.io can access that email data to create customer profiles and email user databases for better behavior-based ad targeting.

Monier says developers and marketers have not taken full advantage of email’s high ROI in the ever-growing mobile gaming space. She says the most common form of email use in mobile apps is a traditional newsletter. Incorporating a performance and incentive-based loyalty rewards program, however, can boost engagement rates significantly by benefiting the consumer more. It also offers a more personalized connection.

“People want this email. They’re looking for it every day,” she says.

Sending.io reports strong ROI metrics for their new email rewards program, and claims that email clicks are on average 50% and that fewer than 1% of users have chosen to opt-out. Sending.io says it has also seen increases in user retention rates by 15% and increases in advertising revenue by over 300%.

The majority of Americans now play mobile games at least once a month, according to eMarketer. Americans also spend more time playing mobile games, surpassing PC games by nearly 10 to 1.

This number will only grow as mobile devices become more common and mobile games become more popular.

Mobile gaming is expected to grow at twice the rate of the global video game market, according to market research firm Newzoo. Mobile games accounted for 29% of the $83.6 billion global game market in 2014, but Newzoo predicts mobile will account for 39% of the predicted $113.3 billion global games market in 2018.  

Dominant gaming companies are noticing the opportunities of mobile gaming, too. Nintendo, a traditionally console-based video gaming company, announced plans to enter the mobile and tablet games industry earlier this year.

 

apps, branded gaming app, gaming, loyalty, mobile
Next story loading loading..
UPCOMING EVENTS
EIS Awards  October 17, 2023
 
YOU MAY ALSO LIKE...
Email Insider Summit
December 3 - 6, 2023

advertisement

More from Email Marketing Daily
  • Phony Sam's Club Email Offers Free Products To Consumers Who Take A Survey
  • Bluecore Names Jason Grunberg As CMO
  • Klaviyo Integrates With Amazon's Buy With Prime
  • NextRoll Snares $50 Million In New Financing
  • Acoustic Debuts Behavior-Based Multichannel Marketing Platform
SPONSOR CONTENT
  • The EIS Awards are Now Open for Entries!