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Ad Fraud Best Practice Guidelines Published

  • The Drum, Friday, October 23, 2015 7:04 AM

The UK body responsible for outlining online trading standards has published a report documenting the numerous ad fraud pathways to reduce marketers' vulnerability to the practice. A report titled ‘UK Traffic Taxonomy for Digital Display Advertising’ from the Joint Industry Committee for Web Standards (JICWEBS) outlines 16 routes which malicious (or non-malicious) bots can tamper with ad traffic. Companies conforming to best practices will receive the JICWEBS seal.

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