BIZ DEV: JCPenney Taps Narrative_ To Handle Digital, Social Media Work

Narrative_, a New York-based agency founded by Russell Simmons, and Tricia Clarke-Stone, was named digital and social media agency of record for JCPenney. The agency has created campaigns for brands like Under Armour, DeLeon Tequila, Samsung, COTY and PEBBLE. JC Penney spent $383 million on measured media in 2014 and $148 million the first six months of 2015, according to Kantar Media.
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