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Retailers Seen Leading Pack in IoT

Retailers are leading the pack when it comes to awareness of the Internet of Things (IoT), according to new research. An IDC survey of global decision-makers found that 56% in retail were “familiar” with the IoT, against 53% in manufacturing, 45% in professional services, and even fewer in other sectors – with healthcare, often mentioned as a prime potential application area for IoT, scoring surprisingly low. Retail’s pre-eminence in the emerging field is confirmed as tech heavyweights reiterate the importance of customer experience and the role it will play in implementation of IoT, as well as IoT’s potential for effecting sweeping changes in business.

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