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Cross-Channel Integration Suffers If Marketing Departments Aren't Aligned

Only 38% of email marketing executives think that their marketing departments had common goals, according to a new report from Epsilon and The Relevancy Group. The research also revealed that only 37% of email marketings feel that they are succeeding in executing integrated multichannel campaigns. "If organizations can't bring their people or their data together, they won't be successful," Pam McAtee, SVP of digital solutions at Epsilon, told Direct Marketing News.

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