BIZ DEV: Cibo Named Brand AOR For Subaru Asia

Cibo was named brand experience agency of record for Motor Image Group of Singapore, the exclusive Subaru distributor in southeast Asia. The agency will develop a new brand strategy and creative platform related to the brand's "Confidence in Motion" promise. Motor Image Subaru markets include Taiwan, Hong Kong, Philippines, Cambodia, Vietnam, Malaysia, Thailand, Indonesia and Singapore. Cibo will be working with Motor Image's media agency, Maxus Singapore, on new TV, print, OOH, digital, social media work, slated to launch in March, 2016. "We were attracted to Cibo with their strong brand client list including Tesla and their experienced senior team's hands on approach and ideas for our business," said Glenn Tan, CEO of Motor Image Group. "Brand moments are critical to the automobile awareness and buying process and Cibo stood out as an agency that understood our problems and opportunities and had the ability to create everything from television to engaging web and retail experiences."

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