• by Richard Whitman , Columnist, October 26, 2015

Liz Ross, who was most recently a board member with the American Advertising Federation, has joined Periscope as President and CEO. No, not that Periscope. The Minneapolis-St. Paul agency of the same name. Over the course of 20 years, Ross has held positions at IPG and Publicis Groupe. 

Ross is a winner of the James Webb Young Award and was named a Woman to Watch by Advertising Age in 2007. 

Of her joining the Periscope team, Periscope's current CEO, Greg Kurowski said, “I think her relationship-building is the biggest strength she’s bringing to the job. It’s pretty cool she’s got the experience with executives, in C-suites, with big companies. That was earned.” 

Kurowski is stepping down as CEO and will assume a part time position as vice chairman and board member. The decision to step down was prompted by his desire to care for his parents and spend more time with his wife and teenage daughter. 

Of joining Periscope, Ross said, “Companies that are limited in their capabilities tend to recommend limited solutions. Periscope has an unbelievable set of capabilities across shopper, advertising, experiential and media. It is an organization poised for more growth, and I’m thrilled to be a part of it.”