Struck was awarded a five-year contract with the Utah Office of Tourism. The agency has handled the account since 2005. The five-year contract is new for the state office and will allow both Struck
and media buying partner Love Communications to build on the success of past campaigns for the Office of Tourism, including the summer "Mighty 5" and winter "Find Your Greatest" initiatives. During
the pitch process, an initial list of seven agencies was narrowed down to three, and then a winner was chosen. "Utah's tourism advertising firm has the privilege of promoting one of the most beautiful
places on earth," said Vicki Varela, Managing director for the Utah Office of Tourism. "We took this RFP process very seriously, and so did the firms that applied. Our renewed partnership with Struck
enables us to take all of our work to the next level, building on Utah's $7.8 billion tourism economy." The Utah Office of Tourism spent $8 million on measured media spent in 2014 and $7.2 million the
first half of 2015, according to Kantar Media.