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Location-Based Solutions Offering Just-in-Time Marketing

Location-based technology and its impact on how your merchant clients can leverage it to enhance customer experience was a topic for a panel at BlueStar’s VARTECH 2015. Panelist Jon Levin, product integration manager at Star Micronics, said beacons are being used in a variety of ways. “We’re starting to see a lot of location-based pushing of product promotion.” Another application is managing hardware in a mobile environment. “When you’re moving around you’re taking the point of sale with you, it gets really hard to manage which printer you’re connecting to and what source you’re connecting to,” Levin explained.

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