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Virgin Atlantic Switches From Arena To PHD

  • Campaign, Wednesday, October 28, 2015 6:45 AM

Virgin Atlantic has moved its GBP12 million media account into PHD, less than a month after appointing Arena to the business. The airline called a pitch in July for its media planning and buying account, ending a 22-year relationship with Manning Gottlieb OMD. Arena beat PHD in the final round of the review after prolonged contract discussions with both agencies, Arena withdrew from the process after it failed to resolve a conflict issue at the holding-group level. 

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