A new research report from consumer market researcher GfK says U.S. Netflix users watch 10 shows per week on the platform -- as well as four movies -- during a seven-day period.
The researcher says this is double the level -- five shows a week -- from a similar survey conducted three years ago.
Netflix has some 36 million U.S. subscribers. And GfK says when this is projected out to the full population, the average U.S. consumer watches five TV shows and two movies per week using Netflix on one or more platforms.
Netflix viewing on mobile devices has also more than doubled in three years -- with 24% of regular Netflix users viewing via one or more mobile platforms in the past month. This is up from 10% three years ago.
At the same time, monthly Netflix viewing on TVs has risen to 47% to 36%; viewing on laptop/desktops is now 25% from 17%.
GfK says 25% of regular Netflix users “binge” view — watching three or more programs in one sitting, either “often” or “all the time.” Young 13-35 viewers are the biggest bingers, with 31% of those viewers reporting this behavior.