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Greene King Appoints Zone To Digital Strategy Brief

  • The Drum, Thursday, October 29, 2015 6:11 AM

Greene King, the owner of pub brands Hungry Horse and Old English Inns, has appointed Zone to a digital strategy and build brief following a four-way competitive pitch. The agency has been briefed to update the site's design, improve navigation and enhance its mobile responsiveness as well as to create a more joined-up user experience. The brief also asks for a content management system refresh to support user journeys for the multiple audiences.

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