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Sorrell Believes American Agency Probe Should Include The 4As

  • Campaign, Thursday, October 29, 2015 6:21 AM

The WPP chief executive is "happy to help the ANA in any way" but said "a joint investigation" would have been better. He told Campaign that rivals should follow WPP’s lead and report net sales, rather than just revenues. Sorrell said: "The best way of the ANA ensuring full transparency is to insist the other agency holding companies do what we do – report a consolidated billings figure, a consolidated revenue figure and a net sales figure. We’re the only people that do it."

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