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Mondelez Links Sales And Marketing With Chief Growth Officer Role

Mondelez has shaken up its senior marketing team as it looks to boost sales through a focus on innovation and ecommerce. Tim Cofer will take over responsibility for global marketing in his new role as chief growth officer. He replaces Mark Clouse, who has moved to the newly created position of chief commercial officer as Mondelez looks to more closely align its sales and marketing. The company's chief executive Irene Rosenfeld said the brand is creating the role to streamline the company's operations.

Read the whole story at Marketing Week »

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