Bosch home appliances U.S. tapped The Woo Agency as its creative agency of record, following a review. The Culver City, Calif.-based agency bested five other agencies for the win. The Truth Agency
previously handled the account. First work will launch Q1 2016. "The Woo is uniquely positioned to help Bosch solidify its leadership position as the European design brand for the premium kitchen
market," said Dan Kenny, director of brand marketing for Bosch Home Appliances U.S. "Their knowledge of the industry combined with their creativity and understanding of the Bosch brand was apparent
throughout the review process and we look forward to our new partnership." Bosch Home Appliances spent $61.7 million on measured media in 2013 and $87.2 million in 2014, according to Kantar Media.
Additional Woo clients include Lenovo, Office Depot, LA Fitness, Intel, Niagara Bottling and Israeli Tourism.