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Movemember Launches 'Move' To Get Supporters Fit

Movember is introducing a ‘Move’ initiative to its annual campaign this year as it looks to expand beyond growing moustaches in a bid to attract more supporters and talk up the breadth of its work as it moves from a cancer charity to one that supports the wider issue of mens’ health. Move challenges people to a commit to some form of physical activity every day for the month of November. Supported by an integrated campaign designed by MATTA, it will run alongside the usual moustache-growing activities.

Read the whole story at Marketing Week »

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