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Consumers Wary About Spending This Christmas

Brands have been warned to expect tight budgets this Christmas with British consumers’ major purchase intent falling seven points in October, according to GfK’s latest UK Consumer Confidence Index. The major purchase index score was at 7 points for October compared to a score of 14 for September 2015. Although this is 12 points higher than October 2014, Joe Staton, head of market dynamics at GfK, believes that with less than two months to go until Christmas consumers are hesitant about spending big.

Read the whole story at Marketing Week »

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