MediaPost Communications today announces a name change for the online edition of
MEDIA Magazine, its monthly magazine for interactive media planners, buyers, and strategists. The new name is
OMMA (Online Media, Marketing and Advertising). The magazine's new name better reflects the company's mission to provide intelligence to online professionals on all kinds on issues ranging from
search, behavioral marketing, and rich media to branding, media planning, and integration. "For the online world, we can broaden the focus beyond 'media' to all online marketing and better serve
every constituency seeking a piece of the new frontier--agencies, publishers, and marketing leaders at brands of all sizes," said Ken Fadner, publisher, MediaPost.
