The NBA has compiled an all-star roster of players as it heads into the 2015-16 season, but in this case it is not Stephen Curry, LeBron James, Kevin Durant, Kobe Bryant, Chris Paul and James Harden but, instead, such marketing and media partners as PepsiCo, Samsung, Kia, Tissot, 2K Sports, SAP, State Farm, Spalding, Adidas, Nike, Under Armour, Turner Sports and ESPN.