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Will Ford Force Automakers Into Incentives War?
- Automotive News, Monday, November 2, 2015 8 AM
Ford may be kicking off a new battle royal with its “Friends & Neighbors” sales event, which starts Nov. 3 and runs through Jan. 4. The automaker's incentive program may nudge the others to respond with sales promotions of their own, closing 2015 with one of the biggest incentive battles in years. That competition could carry over into 2016, when the industry is expected to have little growth.
